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pastel cardstock
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$6.15–$32.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good932.39avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 102K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch