44
papyrus
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Good$4.99–$42.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.25avg listing price — sweet spot $15–$100
Review moat
Good763.05avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 147K searches