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paper roll
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$16.61avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.01–$35.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$231K$231K/yr · 195K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,874.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand