52
paper mache
Worth a lookShows a sweet-spot price point ($21.71 avg), but soft demand (-6.8% this quarter) keeps it on the watch list.
Avg price
Great$21.71avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$5.05–$42.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$154K$154K/yr · 231K searches
Review moat
Okay3,159.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch