46
paper cats
Skip itSoft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible36avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$180K$180K/yr · 305K searches
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Price range
Bad$3.17–$17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-42.9%90-day search growth — must beat 0% to launch