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Launch itA $882K/yr market growing +5.3% this quarter with returns at 1.2% — clears our launch bar.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great$882K$882K/yr · 777K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Review moat
Okay2,375.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Price range
Okay$3.89–$19.85cheapest to priciest tracked listing — scored on the share inside $15–$100