57
paint palette
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.6M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,168.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.39–$22.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality