43
paint by scratch
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great150.16avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$12.79avg listing price — sweet spot $15–$100
Price range
Good$7.07–$22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 103K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-35.3%90-day search growth — must beat 0% to launch