48
paint by number brushes
Skip itSoft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Market size
Okay$112K$112K/yr · 102K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,858.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.02–$18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand