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outline markers
Skip itSoft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$292K$292K/yr · 517K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.61–$22.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Review moat
Okay2,562.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-67.2%90-day search growth — must beat 0% to launch