52
organic soap base
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$7.37–$42.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$216K$216K/yr · 237K searches
Review moat
Okay3,348.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality