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orange felt
Skip itPrices mostly outside the sweet spot ($3.38–$15.94) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good796.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.16avg listing price — sweet spot $15–$100
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 50K searches
Price range
Bad$3.38–$15.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand