39
orange dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.98–$21.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,672.05avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.88avg listing price — sweet spot $15–$100
Market size
Bad$39K$39K/yr · 68K searches
Brand share
Bad100%top-5 brand share — brand-locked demand