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Worth a lookShows searches that convert (13.4% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great412.84avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.58–$22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 56K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality