44
old lady gifts
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Review moat
Great259.43avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.59–$37.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Good$301K$301K/yr · 287K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf