47
off white paint
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$0.60–$30.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,649.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 100K searches