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oatmeal soap base
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$22.09avg listing price — sweet spot $15–$100
Price range
Great$8.08–$46.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,314.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 24K searches