43
number stencils
Skip itPrices mostly outside the sweet spot ($5.21–$15.53) — this niche doesn't clear our bar today.
Review moat
Good598.45avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Market size
Bad$56K$56K/yr · 106K searches
Price range
Bad$5.21–$15.53cheapest to priciest tracked listing — scored on the share inside $15–$100