40
nighthaunt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible85.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.93avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$21.18–$128.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 35K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price