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newspaper
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$5.94–$31.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Review moat
Okay2,094.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 326K searches
Growth
Bad-73.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand