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Skip itSoft demand (-72.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good642.25avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$5.77–$22.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 65K searches
Growth
Bad-72.9%90-day search growth — must beat 0% to launch