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neon paper
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.50avg listing price — sweet spot $15–$100
Growth
Good+45.0%90-day search growth — must beat 0% to launch
Price range
Good$5.70–$24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,709.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 90K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand