45
needlepoint scissors
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good1,156.35avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.72–$27.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.69avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 62K searches
Growth
Bad-32.6%90-day search growth — must beat 0% to launch