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needle felting pad
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good624.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.32avg listing price — sweet spot $15–$100
Price range
Good$5.48–$27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 77K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch