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navy blue wrapping paper
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,704.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Price range
Okay$6.25–$19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 87K searches