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navy blue htv
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$5.92–$24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$107K$107K/yr · 55K searches
Review moat
Bad10,365.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand