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navy blue cardstock
Worth a lookShows searches that convert (9.4% search→purchase), but a small market ($43K/yr) keeps it on the watch list.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good616.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+42.2%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.41–$22.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 42K searches