51
mulberry paper
Worth a lookShows a thin review moat (176 avg reviews), but a small market ($98K/yr) keeps it on the watch list.
Review moat
Great175.93avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.75avg listing price — sweet spot $15–$100
Price range
Good$5.96–$40.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$98K$98K/yr · 144K searches
Signals Low Review Barrier