37
mr mark setter and softer
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$18.40avg listing price — sweet spot $15–$100
Price range
Great$9.50–$32.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,174.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$47K$47K/yr · 52K searches
Brand share
Bad98%top-5 brand share — brand-locked demand