64
moss
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.8M$1.8M/yr · 2.2M searches
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 6% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.21–$30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,634.98avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Growth
Bad-5.3%90-day search growth — must beat 0% to launch