55
model kit tools
Worth a lookShows low returns (1.1%), but soft demand (-15.2% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Price range
Great$5.98–$66.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$404K$404K/yr · 534K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,498.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch