52
model glue
Worth a lookShows low returns (0.3%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Market size
Good$540K$540K/yr · 398K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.63–$24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,451.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.1%90-day search growth — must beat 0% to launch