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mixed media sketchbook 9x12
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$6.88–$21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,968.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$19K$19K/yr · 22K searches
Growth
Bad-52.6%90-day search growth — must beat 0% to launch