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miniature people
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great211.08avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Price range
Good$5.90–$31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$391K$391K/yr · 918K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-67.9%90-day search growth — must beat 0% to launch