52
mini easel
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-7.2% this quarter) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Good$4.55–$38.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,810.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$228K$228K/yr · 448K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.37avg listing price — sweet spot $15–$100
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-7.2%90-day search growth — must beat 0% to launch