40
mini easel pad
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.72avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good542.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.61–$35.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$13K$13K/yr · 31K searches