49
mini anvil
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great284.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$96.10avg listing price — sweet spot $15–$100
Market size
Good$766K$766K/yr · 489K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$8.55–$312.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Signals High Price