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mineral spirits
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good522.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.60avg listing price — sweet spot $15–$100
Market size
Good$561K$561K/yr · 448K searches
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Price range
Okay$9.06–$20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf