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milk paint
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$35.31avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.90–$138.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,817.05avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 113K searches