45
merino wool yarn
Skip itSoft demand (-57.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Great$4.98–$50.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good724.78avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 359K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.0%90-day search growth — must beat 0% to launch