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menu paper
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Great218.65avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$5.09–$38.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$24K$24K/yr · 34K searches
Signals Low Review Barrier