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Skip itSoft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Good1,106.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$8K$8K/yr · 33K searches
Growth
Bad-57.4%90-day search growth — must beat 0% to launch
Price range
Bad$7.61–$12.93cheapest to priciest tracked listing — scored on the share inside $15–$100