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mardi gras patches
Skip itSoft demand (-96.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great262.24avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.33avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.0%return rate — above 5% kills the launch gate
Price range
Bad$6.61–$16.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$34K$34K/yr · 118K searches
Growth
Bad-96.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand