46
mala
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.33avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good878.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$367K$367K/yr · 678K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Price range
Bad$6.40–$633.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier