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make your own book
Skip itSoft demand (-13.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$5.50–$30.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,469.53avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$118K$118K/yr · 177K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.9%90-day search growth — must beat 0% to launch