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57

mahogany teakwood essential oil

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 32Conversion 71Competition 49Returns 97Price range 83Avg price 80Brand share 59Review moat 42Quality gap 70

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great$6.02–$66.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.91

avg listing price — sweet spot $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,258.35

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$167K

$167K/yr · 151K searches

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

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