60
macrame beads
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Growth
Great+83.4%90-day search growth — must beat 0% to launch
Review moat
Good693.45avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.45–$35.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$113K$113K/yr · 298K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality