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52

machine embroidery

Worth a look

Shows a sweet-spot price point ($21.74 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 72Growth 21Conversion 71Competition 68Returns 89Price range 86Avg price 92Brand share 2Review moat 25Quality gap 19

Avg price

Great$21.74

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$6.75–$77.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$780K

$780K/yr · 548K searches

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,673.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

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