45
lyra colored pencils
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.44avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,410.16avg incumbent reviews — the moat a new listing must climb
Market size
Okay$170K$170K/yr · 94K searches
Price range
Okay$6.75–$251.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand