44
locking pin backs
Skip itPrices mostly outside the sweet spot ($5.00–$15.26) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Good$402K$402K/yr · 437K searches
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,171avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.44avg listing price — sweet spot $15–$100
Price range
Bad$5.00–$15.26cheapest to priciest tracked listing — scored on the share inside $15–$100